T2

Mobile operator

While remaining on the side of our subscribers, we want to announce
a change in the brand name. Despite the change, we still adhere to our principles and continue to live by «Other Rules» together with our subscribers.

Account Director:
Maria Shmyreva

Senior Account Manager:
Elena Kazak

and other member of team

Creative Director:
Alexander Kornienko

Senior Copywriter:
Elena Visigina

Senior Art Director:
Veronika Kovalenko

Junior Art Director:
Anastasia Vasilevskaya

For five years, the mobile operator Tele2 has been actively promoting and developing brand awareness within the framework of the «Other Rules» platform. During this time, the company managed to enter the top four operators in the country. After dozens of campaigns and incredible tariff offers that no one else had, it's time to take things to the next level.

Tele2 is becoming t2.
This is not just a new name, it is a new meaning, visual code, and new positioning of the brand in the market.

TVC
Image campaign
Digital promotion
3D creative
Photoshoot

Task

AdIndex Awards
«Digital Index»

Category

Credits

3D Media

Outdoor

Awards